About
A Marketing Communications Professional.
Marketing Communications Professional with extensive experience increasing market share and revenues by skillfully producing branded multi-channel marketing campaigns. Expertise in identifying emerging trends, analyzing consumer needs, leveraging new technologies and building creative solutions for revenue and customer base growth, cost savings, and market penetration.
Areas of Expertise
Project Management
Strategic Planning
Stakeholder Communication
Budget Management
Team Leadership
Agile Methodologies
Resource Allocation
Process Improvement
Change Management
Performance Tracking
Key Achievements
PROJECT MANAGEMENT: Coordinated multiple product launches for PCs & Servers. Planned a Mother’s Day Nursery Makeover. Implemented the Rosenberry Rooms Designer Network trade program.
COMMUNICATIONS & MARKETING: Involved in hundreds of multi-channel marketing campaigns. Grew revenue +60% y/y for US Small Business Desktops in 2019 faster than market with +32% premium for the year. Generated $50+M in revenue through Small Business Vostro Desktop marketing campaign.
DRIVING REVENUE: Increased company’s overall gross profit margin 3% by eliminating unfavorable sales discounts. Increased sales 20% by planning, implementing and budgeting new projects.